The demand for natural and organic personal care products is soaring as consumers increasingly prioritize products made with ingredients they perceive as safe, sustainable and environmentally friendly. This shift reflects a growing awareness of the potential impact of synthetic ingredients on both personal health and the environment. ✨🌿

📈 Innova Market Insights data reveals a remarkable 60% year-over-year growth in natural and organic claims in personal care product launches between April 2022 and March 2024. This surge in demand is particularly evident in the skincare sector, which accounts for 29% of these launches, followed by shower products.

💕 Consumers are not only seeking natural and organic ingredients but also demanding transparency and traceability throughout the supply chain. They want to know where their products come from, how they are made and what impact they have on the planet. 💕

Source: Personalcareinsights.com
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