The plant-based revolution is transforming the food and beverage industry and rapidly extending its influence into the realm of supplements and nutraceuticals. Driven by a confluence of factors, including concerns over animal welfare, sustainability, climate change and personal health, consumers are increasingly seeking plant-derived alternatives to traditional supplements. 🤗 ✅

📈 Data from Innova Market Insights reveals that plant-based claims in the supplements and sports nutrition sectors have experienced a steady 12% growth over the past five years. This trend is indicative of a larger shift towards plant-forward lifestyles as consumers recognize the health, environmental and ethical benefits associated with plant-based choices.

✨ The demand for plant-based supplements is further fueled by ongoing innovation in ingredient sourcing, processing and delivery formats. Companies are investing heavily in research and development to create plant-based supplements that are not only effective but also appealing to consumers in terms of taste, texture and convenience.

Source: Nutritioninsight.com
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