💓 Gen Z, the generation born between the mid-1990s and the mid-2010s, is emerging as a powerful force shaping the beauty industry. Known for their digital fluency, social consciousness and willingness to experiment, Gen Z is challenging traditional beauty standards and driving demand for products and experiences that align with their values.

🤭 One of the most significant ways Gen Z is impacting the beauty industry is through their demand for authenticity and transparency. This generation is highly attuned to brand ethics, seeking out companies that prioritize sustainability, inclusivity and ethical sourcing. They are also driving the demand for products that are cruelty-free, vegan and formulated without harmful ingredients. 💅 💄

✨😎 Gen Z is also reviving nostalgic beauty trends from the past, putting their own unique spin on styles from the 1990s and 2000s. The resurgence of Y2K makeup looks, characterized by bold colors, glitter and playful aesthetics, demonstrates Gen Z’s penchant for reinterpreting past trends to create fresh and modern expressions of beauty.

Source: Personalcareinsights.com

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