💥 The global beauty industry is witnessing a significant shift as consumers increasingly seek makeup products that not only enhance their appearance but also provide skincare benefits. This trend, known as “skinification,” reflects a growing desire for cosmetics that deliver both beauty and health advantages.

📈 Innova Market Insights’ research reveals that a staggering 67% of consumers globally express a preference for makeup products enriched with added skincare benefits. This indicates a clear consumer priority towards functionality and performance in their beauty products. The trend is further evidenced by a notable 32% surge in beauty product launches featuring common skincare actives over the past five years.

Source: Personalcareinsights.com

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