The cosmetics e-commerce market in Vietnam is experiencing rapid growth, with revenue reaching 37.7 trillion VND in 2023 and projected to hit 2.66 billion USD by 2024. Key Trends are shaping Vietnam’s cosmetics e-commerce landscape:

✅ 🌿 Demand for Natural: Consumers are increasingly seeking organic and natural cosmetics.

✅ 🌐 Rise of Local Brands: Domestic brands are gaining traction by leveraging local ingredients and understanding consumer needs.

✅ 🤳 KOL Influence: Key Opinion Leaders (KOLs) on social media platforms hold significant sway over purchasing decisions.

✅ 🤗 Personalization: Consumers are looking for products tailored to their individual needs.

✅ 📱 Live Streaming: A popular way for Gen Z and some Gen Y consumers to discover products and promotions.

👉 At Exherb, we proudly offer natural ingredients for the cosmetics industries, helping you develop safe and effective products. Let’s work together with Exherb to create high-quality, safe cosmetic products for consumers! 😇

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